Industry News, Printers News

Study Shows Value of Natural-Looking Packaging for Organic, Premium Brands

Sonoco focus group research showed that 89% of consumers purchase organic or all-natural products at least once a month.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Sonoco has released new consumer research about shopping trends related to organic and all-natural foods. The study showed that the distinctive natural look of EcoTect packaging board enhances product attributes like organic and natural to help brands stand out on the retail shelf.   According to the USDA, since it set formal standards for organic foods the market has taken off, posting growth of 10% or more each year for most years since 2000. Sonoco focus group research revealed that 89% of co...

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